You can't get where you are going if you don't know where you want to be. If you don't know where you want to be, no roadmap will get you there. But before all of this, you have to know the answer to the most important question, "Why do you want to be anywhere?"
There is no better examples of this than the Rocky movies. With the latest installment of Creed, where the illegitimate son of Rocky's best friend, Appollo, seeks out the Italian Stallion for guidance, love, mentorhood and the image of the father he never knew, yet again it is only Rocky's purpose that takes him to rise above.
The Rocky saga could just as easily be called the how to succeed in sales saga.
Think about the parallels: Having a step by step process to succeed, focusing on the fundamentals, having daily, weekly and ultimate goals, having protégés and mentors, embracing your strengths and improving your weakness.
But when all is said and done, the #1 factor that puts Rocky as the champion in all the movies is first he is down, then he gets up, but then he is knocked down again. It is only when he rediscovers his true why - that he wins every time.
1. Rocky 1-
Purpose: To prove he is a somebody.
2. Rocky 2-
Purpose: Unfinished business to become champion
3. Rocky 3-
Purpose: Reclaim his legacy with Appollo's help (the famous Eye of the Tiger)
4. Rocky 4-
Purpose: Avenge his best friend's death against the Russian who killed him
5. Rocky 5-
This one is interesting if you remember the movie well. Rocky was only in 1 fight and that was in the street at the end. What cause him to fight? When Tommy punched Paulie in the face. "You want to fight somebody, how about me?" he says. "My ring's outside."
6. Rocky 6-
The famous "stuff still in the basement" speech.
7. Rocky 7 (Creed)
In this movie, Rocky almost dies. He trains Appollo's son but then decides to give up his fight against cancer. But when Adonnis says he won't fight unless Rocky fights, Rocky fights. His purpose was simple: To save his adopted "son," he had to save himself.
See, we don't want success, money and fame because we just want it. We want it, so often to share with others. We want it, we need as salespeople. It quenches our thirst, but not for the greed some falsely say. Quite the opposite. It's what it means, what it does for us. It makes us significant- to meet our PURPOSE.
THE PURPOSE OF THE LIFE OF TODD BRIAN NATENBERG IS TO CREATE A WORLD OF CONTRIBUTION BY SERVING AS A LOVING ROLE MODEL FOR MY AMAZING TWIN SONS, ARI AND TEDDY TO HELP OTHERS. MY INCREDIBLE TEACHING TALENT, CHARISMA, ENTHUSIASM PLAYFUL NEED AND ZEAL FOR LIVING HAVE BLESSED ME TO ACHIEVE ALL I DESIRE. I COMMIT TO LONG-TERM HAPPINESS, NOT SHORT-TERM PLEASURE, A LIFE OF FULFILLMENT, NOT SHALLOW GRATIFICATION, A LIFE OF PEACE, BALANCE AND SERVICE IN WHICH ARI AND TEDDY ARE PROUD TO SAY, 'THAT'S MY FATHER. WE ARE HIS SONS.'
Todd Brian Natenberg, President of TBN Sales Solutions, is the Author of the (just released) book, “I’ve been in sales for 10 years! Now what?” A (NEW) Playbook for Skyrocketing Your Commissions, Foreword by Roger Dawson, Endorsed by Brian Tracy. He can be reached at firstname.lastname@example.org or call 913-735-4318.
TBN Sales Solutions increases sales productivity for entrepreneurs, technology and office equipment companies, through customized training. We establish the critical value of step by step processes to improve confidence- through private workshops for corporations, individual consulting and keynote speaking for associations and conferences- to impact the bottom line.